Workshop Chạy Quảng cáo TikTok Shop 09 01 2025 Big Man Marketing RESOLUTION mp4

The speaker asks the audience to test if they can hear the speaker clearly as they will not be singing today and will focus on work. They request feedback on the microphone setup.

Discussion on whether the audience has attempted to draw a portrait of their customers. Encouragement to start focusing on this task by sharing the screen.

Brief mention of coding challenges faced while working on drawing portraits of viewers. Highlight on difficulties encountered in previous lessons and sharing solutions among the community.

Introduction to the principles of advertising, focusing on understanding the conversion process, factors influencing conversion rates, and types of advertising campaigns.

Discusses the speed advantage of testing but also mentions the cost associated with testing and identifying the target audience.

Explains the importance of focusing on the target audience to save time and achieve higher accuracy in marketing campaigns.

Guidance on identifying suitable target audience based on practical examples of running advertisements and analyzing user behavior.

Highlights the significance of conversion rates and statistical accuracy in marketing strategies using examples and data analysis.

Detailed explanation on data analysis, audience segmentation, and targeting based on customer preferences and behaviors.

Discussing the strategy of targeting specific audience segments for advertising based on their previous interactions with the content.

Creating specialized video content for viewers interested in the product but haven't made a purchase yet, offering discounts or gifts to incentivize buying.

Exploring the effectiveness of targeting viewers who have watched but not purchased, emphasizing the importance of personalization and content adaptation.

Customizing ad campaigns for viewers who have previously engaged with the content, focusing on building relationships with customers.

Explaining the importance of understanding advertising principles, budget allocation, and the significance of data in running successful ad campaigns.

Guidance on setting up ad campaigns, selecting target audiences, refining campaign objectives, and optimizing budget allocation based on campaign goals.

Setting parameters for targeting specific customer segments geographically, categorizing target audience based on interests, behaviors, and device usage.

Explains the importance of targeting specific audiences on TikTok, setting a budget of around 200 to 250, creating multiple ad groups to optimize spending efficiently, and selecting the daily and total budget for ad campaigns.

Discusses setting budget limits per day and per month, understanding budget constraints, and adjusting ad schedules based on customer behaviors and peak viewing times.

Explains the importance of scheduling ads during peak customer engagement times, considering customer behaviors and purchase preferences at different times of the day, and optimizing ad display to reach target audiences effectively.

Discusses strategies for optimizing ad spending by choosing the right time slots for livestreaming, understanding customer behaviors and preferences, and utilizing peak viewing hours to increase ad effectiveness.

Provides tips on promoting products effectively through video content, including showcasing multiple products, incorporating product recommendations, and choosing the right products to advertise to maximize conversions.

Details the affiliate marketing strategy, including setting up affiliate programs, understanding affiliate behavior, and optimizing ad content and targeting to attract potential affiliates.

Details the effectiveness of running advanced ads and the importance of showing different videos to viewers to increase conversion rates.

Discusses the strategy of showing different videos to viewers who have or haven't watched previous videos to boost conversion rates.

Explains how showing different videos can increase conversion rates significantly by exposing viewers to various products and promotions.

Highlights the significance of daily video releases for product promotion and the impact on advertising spending.

Addresses the importance of expanding sales through targeted advertising campaigns and the considerations for reaching different audience segments.

Emphasizes the need for customer engagement through targeted advertising and the role of support in running effective advertising campaigns.

Discusses audience segmentation based on gender preferences and the importance of tailoring advertising strategies to reach specific customer demographics.

Explains the concept of customer retention by focusing on previous buyers, their shopping patterns, and the strategies for retaining them through targeted advertising.

Discusses the process of optimizing ads by analyzing data over a period of time to make informed decisions and adjust advertising campaigns accordingly.

Highlights the significance of monitoring ad performance daily and making data-driven decisions to ensure that ads meet their objectives effectively.

Explains the need for optimizing budgets based on daily ad spending and the importance of shutting down underperforming ads to maximize ROI.

Discusses the process of adjusting campaigns based on daily performance metrics and the importance of adapting strategies to improve ad effectiveness.

Explains the importance of user interaction with ads and how to optimize ads for better engagement and conversion rates through targeted strategies.

Discussing the importance of targeting specific customer profiles when running ads to ensure effectiveness and avoid wasted ad spend.

Emphasizing the need to focus on one product at a time rather than running multiple ads concurrently to optimize gross revenue and conversion rates.

Explaining the challenges of running different types of ads simultaneously and providing insights on how to manage and set up automatic rules for ad campaigns effectively.

Suggesting strategies to reduce advertising costs by refining targeting, maximizing the value of each ad campaign, and considering different approaches to budget allocation.

Exploring tactics to boost revenue by offering product bundles, creating combos, and enhancing customer spending per order.

Advising on increasing ad spend either directly or through scaling new markets to expand audience reach and drive growth.

Discussing the benefits of collaborating with influencers and implementing remarketing strategies to engage with new customers effectively.

Discussion on the mindset and strategies for sale events, such as 11.11 and 12.12, including the importance of advertising on those days and the significance of hiring advertising experts.

Emphasizing the importance of hiring advertising experts if one lacks technical expertise in advertising, with the speaker sharing personal experience of not running ads themselves but delegating the task to employees.

Focus on content creation, participation in future events, group support, video production standards for advertising, and the key principles for effective advertising campaigns.

Strategies for optimizing advertising groups, including dividing groups to target specific audiences, setting up different target groups, and adjusting budget allocations accordingly.

Suggesting dynamic changes in advertising approaches, such as avoiding static targeting and emphasizing the importance of continuous optimization and adaptation.

Highlighting the importance of continuous optimization and adaptation in advertising strategies to stay ahead in the competitive market.