How to sell on Amazon for beginners (step-by-step tutorial)

Updated: February 23, 2025

Amazon Seller University


Summary

This video provides a comprehensive guide for Amazon sellers, covering all the essential steps to create a selling account, list products, fulfill orders, receive payments, and monitor performance. It explains the process of enrolling a brand in Amazon Brand Registry, listing products, setting prices, managing inventory, and assessing performance metrics. Additionally, it delves into fulfillment methods like Seller Fulfillment and Fulfillment by Amazon, while also discussing advertising tools and programs available on Amazon for sellers to enhance their selling benefits and protections.


Overview of Selling in the Amazon Store

This chapter covers the common steps Amazon sellers take to create a selling account, list products, fulfill orders, receive payments, monitor performance, comply with policies, and use Amazon tools and programs for selling benefits and protections.

Steps for Selling on Amazon

This chapter details the initial steps to start selling on Amazon, including creating a selling account, providing necessary information, selecting a country of citizenship, setting up payment methods, verifying account details, and completing the registration process.

Enrolling a Brand in Amazon Brand Registry

Here, the process of enrolling a brand in Amazon Brand Registry is explained, outlining the benefits, requirements, and protections offered to eligible brands, such as A+ content, sponsored ads, and automated options.

Listing Products in the Amazon Store

This chapter focuses on the process of listing products in the Amazon store, covering how to search for products, match existing offers, complete required selling information, set pricing, enter shipping details, and create new listings.

Setting Prices and Managing Inventory

In this chapter, key concepts of setting prices on Amazon, such as external and standard prices, featured offers, and competitive pricing, are discussed. It also includes tips on managing inventory and assessing performance metrics like late shipment rate and order defect rate.

Fulfillment Options on Amazon

The chapter explains the two fulfillment methods on Amazon - Seller Fulfillment (MFN) and Fulfillment by Amazon (FBA). It covers responsibilities, shipping settings, returns, refund policies, and the process of sending products to Amazon fulfillment centers.

Account Health and Compliance

Details on monitoring account health, compliance with Amazon policies, assessing performance metrics like order defect rate and customer feedback, responding to returns, managing refunds, and ensuring ongoing compliance are provided in this section.

Advertising and Promotions

This chapter outlines advertising tools and programs available on Amazon, including lightning deals, coupons, brand enrollment, sponsored ads, Vine voices, pay-per-click campaigns, product advertising options, bidding strategies, and customer feedback improvement tips.


FAQ

Q: What does the process of creating a selling account on Amazon involve?

A: Creating a selling account on Amazon involves providing necessary information, selecting a country of citizenship, setting up payment methods, verifying account details, and completing the registration process.

Q: Can you explain the benefits and requirements of enrolling a brand in Amazon Brand Registry?

A: Enrolling a brand in Amazon Brand Registry offers benefits such as A+ content, sponsored ads, and automated options. Eligible brands need to meet certain requirements to access these benefits.

Q: What are the key concepts discussed in setting prices on Amazon?

A: The key concepts of setting prices on Amazon include external and standard prices, featured offers, and competitive pricing strategies.

Q: What are the two fulfillment methods on Amazon?

A: The two fulfillment methods on Amazon are Seller Fulfillment (MFN) and Fulfillment by Amazon (FBA). Each method comes with its own responsibilities and processes.

Q: What are some of the advertising tools and programs available on Amazon?

A: Advertising tools and programs available on Amazon include lightning deals, coupons, brand enrollment, sponsored ads, Vine voices, pay-per-click campaigns, product advertising options, bidding strategies, and customer feedback improvement tips.

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