Facebook Ads for Real Estate Agents [STEP BY STEP Tutorial - UPDATED]

The speaker explains the importance of not skipping any part of the tutorial to avoid ad disablement. The tutorial is designed to help real estate agents create effective Facebook ads to generate leads within 24 hours.

The speaker highlights the significant changes in Facebook ads for realtors over the past year and emphasizes the importance of staying updated to avoid costly mistakes that could lead to ad account bans.

The speaker announces the launch of a new free training for real estate agents on how to attract clients from social media platforms without spending money on ads. Viewers can request access by commenting 'Client Magnet' or 'Free Training'.

The speaker reveals a creative way to generate seller leads using a Facebook ad initially targeted at buyers. This strategy can lead to double-ended deals and provides a cost-effective approach to acquiring seller leads.

A step-by-step guide on creating a Facebook ad for real estate lead generation is provided. The tutorial focuses on setting up a manual leads campaign, naming campaigns correctly, selecting ad categories, and targeting specific audiences.

Tips on budget optimization and scheduling are shared, recommending starting at $20 a day for ad spend. The importance of monitoring ad performance and making adjustments for optimal results is emphasized.

Guidance on audience targeting, ad set customization, and campaign objectives is provided. The speaker advises against unnecessary ad set details and focuses on generating leads effectively.

The speaker explains lead generation strategies and the importance of compelling ad content. Tips on creating impactful headlines, using emojis, and strategically placing call-to-action buttons are shared.

Instructions on creating instant forms for lead generation campaigns are given. The speaker highlights the difference between higher intent and more volume leads and provides insights on designing effective forms for better lead quality.

The importance of reviewing instant forms and privacy policies before publishing ads is highlighted. Tips on form submission instructions and privacy policy inclusion are provided for lead generation campaigns.

Guidance on naming ads, creating compelling headlines, and selecting effective call-to-action buttons is given. The speaker emphasizes consistency in ad text and visuals to build trust with leads.

Instructions on customizing ad content, selecting appropriate images, and linking to relevant website pages are provided. The speaker shares tips on maintaining consistency in ad messaging and design for better conversion rates.